We helped this brand increase its market share and revenue in Europe.
Client: KODGAV
As a shining star among UK Agritech Startups, KODGAV stands out for its innovative approach to connecting the European food industry with Africa's rich Agri-food supply chain. Seeking to broaden their horizons, KODGAV partnered with our team, aiming to significantly boost their market presence across Europe.
KODGAV faced a daunting task. Despite a successful UK launch and a growing customer base, the brand needed to penetrate the highly competitive EU market. Their goal was clear: expand B2B sales to food manufacturers and wholesalers in Europe. However, rising inflation and a cost of living crisis presented significant hurdles, as potential clients became hesitant to engage with new suppliers, especially in an industry witnessing a downturn in organic product sales.
Strategic Approach: Insight-Driven Expansion
Our approach hinged on a deep understanding of KODGAV's business environment. Utilizing Business Analysis and cutting-edge insights technology, we crafted a strategy that maximized revenue while minimizing costs.
Results: A Market Share Surge
Our collaborative efforts with KODGAV culminated in remarkable success. The strategic B2B sales initiatives led to contracts worth €250,000, significantly strengthening KODGAV's ties with key food manufacturers, particularly in France. This strategic expansion resulted in a substantial increase of 90 metric tons in KODGAV's market share within the European market, marking a milestone in their growth journey.